A campaign to restore and protect the ocean.
It was from the ocean that life began on Earth. The ocean has allowed humans to explore, expand and thrive. The ocean controls our weather, provides food and sustains ecosystems. From calm blue waters to breath-taking waves, the ocean soothes and stimulates us. For all of us, whether we live inland or by the sea, the ocean is of huge importance.
Working with UNESCO and the UN Decade of Ocean Science, we designed The GenOcean campaign to grow awareness, build knowledge and drive action in the general public, in order to restore and protect the ocean. The campaign is disruptive in its messaging and approach, aiming to reframe the way people think about the ocean and ocean issues, engendering an emotional connection that drives audiences to engage and take action.
What did we do? Campaign strategy • Creative direction • Logo design • Copywriting • Desktop publishing • Web development • Film production
“Impacts from human activities affect over 40% of the ocean’s surface.”
– United Nations Environment Programme.
The campaign features stories of people from around the world who are connected to various ocean issues and the ways they are using knowledge to take action. Restoring and protecting the ocean is the responsibility of everyone, and we believe that people-led stories serve as inspiration for audiences to take action.
Working in partnership with UNESCO, we’re delivering an innovative, global campaign that aims to touch the lives of everyday people. The campaign materials include a website, social media presence and campaign video which launched on April 4 2022. No matter who you are or where you’re from, everyone can take action towards achieving the ocean we need.