How safe is your home
Social media videos. Chemical cocktail. Uncomfortable truths.
Day by day, we are all being poisoned, and most of us don’t even realise it. Chemical pollution has reached the most remote corners of the globe, from the deepest oceans to the highest mountains. Industrial chemicals have permeated our bodies. Paediatricians describe children today as born “pre-polluted” by a cocktail of toxic substances, many of which have no safe level of exposure.
We were tasked by the European Environmental Bureau (EEB) with producing short, punchy social media videos to raise awareness of chemical pollution in the home. The videos were designed to alert the public and political leaders to a little known subject. Many of us are being slowly poisoned by dangerous chemicals found in every home – a situation caused by regulatory failure and corporate impunity.
What did we do? Scriptwriting • Film production • Film editing
150 chemicals found in the home are connected to allergies, birth defects, cancer and psychological disorders.
– Consumer Protection Agency.
We created 3 x social media adverts that present three short scenarios to bring home the reality of the chemical pollution that is present in all of our everyday lives. Each focus area was developed into a short sequence that surprises and shocks the audience by overturning expectations of an everyday scenario.
We have a great opportunity for a radical change in European law that could spark widespread detoxification of the planet and consumer products. As announced in the European Green Deal and in the context of its zero-pollution ambition for a toxic-free environment, the European Commission needs to implement the Chemicals Strategy for Sustainability.