The real price of water

In drought-affected Somalia, many water sources are drying up. Some children must walk up to 50km daily for water which is often contaminated with life-threatening diseases. This hidden camera social experiment video was produced for UNICEF as an innovative way to confront passers-by with the reality of water scarcity in Somalia, asking the question, ‘How far would you walk for water?’. The video was hugely successful, gaining over 28 million views on social media and won two Gold Awards in the Lovies 2018.

ClientUNICEFFormatSocial experiment videoLocationUK, 2018

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