Our social media campaign for the European Environmental Bureau

Our trilogy of social media ads are part of the European Environmental Bureau’s #toxicfreehome campaign. Our homes are no longer the sanctuary we once thought – harmful chemicals are present in many household items – from food packaging and shampoo to carpets and cosmetics. They are now even in our food and water. The list of chemicals is overwhelming, from Bisphenols, PFAS, Phthalates and Formaldehyde – the list is long, and their effects on the body, frightening. We must face the uncomfortable truths about harmful chemicals and pressure policy-makers to bring in legislation to protect us.

"We must address the prevalence of chemicals in our homes."

– Tim Webster

Put it on the plastic 

Put it on the plastic brings awareness to how normalised consumption of microplastics has become, by revealing that in an average week we consume a credit card’s worth of plastic. You can see the film on Vimeo or head over to our Portfolio.

Many people are aware of the issues that plastic waste causes to the environment. We’re aware because it is visible. But there is also an invisible way that plastic is affecting us: we’re consuming it. According to a study commissioned by the World Wildlife Fund, we consume around a credit card’s worth of plastic every week.

Most plastic is making its way into our bodies through our drinking water. An OrbMedia study of water samples from multiple countries found that 72.2% of European water samples contained microplastic fibres. European countries’ water has the lowest amount of plastic compared to other areas in the study, such as Ecuador and the USA. Microplastics can attract bacteria and toxic chemicals found in sewage, and wastewater treatment plants are not designed to remove them. These microplastics can be released in our gut during digestion or by eating animals that have microplastics in their system.

You can find more information here.

Put it on the plastic

Don’t touch my hormones

EDC contamination is affecting fertility, as Don’t touch my hormones shows in its depiction of a couple struggling to get pregnant. You can watch the film on our Vimeo page.

EDCs, or endocrine-disrupting chemicals, are an environmental and health issue that the European Environmental Bureau wants to educate people on. EDCs are well known for their effect on fertility. They can enter our systems through pesticide and insecticide runoff from agriculture, and are also commonly found in cosmetics and food packaging. Our short social media film shows a couple struggling to get pregnant because of the EDCs in cosmetics affecting fertility.

More information is on the European Environmental Bureau’s website.

Don’t touch my hormones

What’s in your water?

Focusing on the long-term chemical contamination of water supplies, What’s in your water highlights the effect these chemicals can have on our physical health. You can view the social media film on our Vimeo page.

Alongside plastic, chemical contamination is an issue the European Green Deal sets out to tackle. What’s in your water shows the effect ingesting PFAS or ‘Forever Chemicals’ can have on your well being. These chemicals do not degrade in the environment, meaning they build up in our bodies. These chemicals can be useful and are used as key elements in household cleaners and non-stick pans. Despite their usefulness, PFAS’s are harmful and not sustainable. Rigorous research on these chemicals is lacking, but it is known these chemicals can negatively affect our immune system – a concern amidst the COVID pandemic. We benefit greatly from the use of these products in household items, but research must be done to assess the long term risks and find less harmful replacements for PFAS’s.

Read more here.

What’s in your water?

How to make our homes safe?

Awareness-raising of the extent of chemicals in our homes is more vital than ever.  The European Green Deal will, if implemented legislate on such matters, such as microplastics, pesticides and pollution, in Europe and beyond. Chemical contamination is a global issue, ignorant of borders, and our response requires international development and cooperation. Change must occur to make people feel safe about what they use in their homes and feel safe about what they are putting into their bodies.

Read more at www.eeb.org/toxicfreehome